01The problem
A large share of PAAM buyers are Kenyan diaspora living in the United States. They are buying land they cannot visit, often on the word of family back home.
Land fraud is the dominant fear in that market. On top of that, a listing that shows only a photo and a name forces a phone call before the buyer knows whether the plot is even in their budget, across a time zone difference of seven to ten hours.
02What was built
Size, location and price on every card
Each listing shows plot size, county and price in Ksh on the card itself. That is exactly the triage a diaspora buyer does, and it happens before anyone picks up a phone.
Two countries worth of phone numbers
United States and Kenyan numbers both sit in the header. A buyer in New Jersey can call a local number instead of dialling internationally and hoping someone answers.
A credibility trail
Company background, team information, events and blog content give a remote buyer something to check. This is the part that counters the fraud fear, and it cannot be done with a listings grid alone.
Reasons to buy through this agency
A benefits section sets out what the agency does for a buyer who is not in the country, which is the question behind every diaspora enquiry.
On a phone
Most visitors arrive on a phone, so the layout was built for that width first and widened out, rather than the other way round.
03The outcome
The website lets buyers review plot location, size and price before contacting PAAM. Kenyan and US contact details make it easier for local and overseas buyers to ask about a specific listing. The agency can share consistent property information and have enquiries start with the plots a buyer is considering.
What the client gained
People can see the location, size and price before getting in touch. Buyers abroad can reach us using the contact details on the site, so we can start with the plots they are actually interested in.
People can see the location, size and price before getting in touch. It helps us have a more focused conversation about the plots they are interested in.
CEO, PAAM Real Estate